SEO report of paperdollshop.net

Paperdoll - Unique Clothing, Accessories and Gift Boutique in ...

paperdollshop.net/

Paperdoll Boutique is located in the heart of downtown Rockford Michigan. Featuring a huge variety of unique clothing, accessories, and gifts.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : paperdollshop.net/

Character length : 18

Title
Paperdoll - Unique Clothing, Accessories and Gift Boutique in Rockford, MI
Description
Paperdoll Boutique is located in the heart of downtown Rockford Michigan. Featuring a huge variety of unique clothing, accessories, and gifts.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Paperdoll - Unique Clothing, Accessories and Gift Boutique in Rockford, MI
description: Paperdoll Boutique is located in the heart of downtown Rockford Michigan. Featuring a huge variety of unique clothing, accessories, and gifts.
url: http://paperdollshop.net/
site_name: Paperdoll Boutique
image: http://paperdollshop.net/wp-content/uploads/2016/11/logo-pictogram.png
image:width: 800
image:height: 258

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://paperdollshop.net/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Paperdoll - Unique Clothing, Accessories and Gift Boutique in Rockford, MI

Character length : 74

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
100400
Heading structure in the source code
  • <H4> Est. 1999
  • <H1> Gift Cards
  • <H4> Address - Contact - Store Hours:
  • <H4> Paperdoll Instagram Feed
  • <H4> Recent Articles
Word cloud
  • paperdoll9
  • lookbook8
  • boutique7
  • gift5
  • dec5
  • days3
  • get3
  • card3
  • unique3
  • christmas3
  • winter3
  • jewelry2
  • fall2
  • rockford2
  • hours2
  • sale2
  • spring2
  • purchase2
Keyword matrix
wordtitledescriptionsheading
paperdoll
lookbook
boutique
gift
dec
days
Two Word cloud
  • gift card2
  • lookbook fall2
  • paperdoll boutique2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 26 images on this web page.

Alternate attributes for the following 24 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.30
Flesch Reading Ease
65.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
7.70
SMOG Index
9.20
Spache Readibility
5.00
Number of letters
2300
Number of words
469
Number of sentences
93
Average words per sentences
5
Number of syllables
753
Syllables in words
753
Average syllables in words
1.61
Number of words in first three syllables
100
Percentage of word / syllables
21.32
Words not in Dale-Chall easy-word list
222
Words not in Spache easy-word list
116

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.94 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
72
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://paperdollshop.net/.. /style.css?ver=1.3.4

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://paperdollshop.net/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://paperdollshop.net/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.actions.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.carousel.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.kenburn.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.layeranimation.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.migration.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.navigation.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.parallax.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.slideanims.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.video.min.js?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/themes/polo/assets/vendor/plugins-compressed.js?ver=4.6.5
  • http://paperdollshop.net/wp-content/themes/polo/assets/js/theme-functions.js?ver=4.6.5
  • http://paperdollshop.net/wp-includes/js/comment-reply.min.js?ver=4.6.5
  • http://paperdollshop.net/wp-includes/js/wp-embed.min.js?ver=4.6.5
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/waypoints/waypoints.min.js?ver=5.0.1
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/prettyphoto/js/jquery.prettyPhoto.min.js?ver=5.0.1
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/bower/masonry/dist/masonry.pkgd.min.js?ver=5.0.1
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/owl.carousel.min.js?ver=5.0.1
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/bower/imagesloaded/imagesloaded.pkgd.min.js?ver=4.6.5
  • http://paperdollshop.net/wp-includes/js/underscore.min.js?ver=1.8.3
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/js/dist/vc_grid.min.js?ver=5.0.1
File size of all javascript files combined
1.17MB
Javascript minifying
You can save 2.7KB (28% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://paperdollshop.net/wp-content/plugins/constant-contact-forms/assets/css/style.css?ver=1.2.1
  • http://paperdollshop.net/wp-content/plugins/polo_extension/assets/css/frontend/frontend.css?ver=4.6.5
  • http://paperdollshop.net/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.3.0.2
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.0.1
  • http://paperdollshop.net/wp-content/themes/polo/assets/vendor/bootstrap/css/bootstrap.min.css?ver=3.3.6
  • http://paperdollshop.net/wp-content/themes/polo/assets/vendor/fontawesome/css/font-awesome.min.css?ver=4.4.0
  • http://paperdollshop.net/wp-content/themes/polo/assets/vendor/animateit/animate.min.css?ver=4.6.5
  • http://paperdollshop.net/wp-content/themes/polo/assets/vendor/owlcarousel/owl.carousel.css?ver=2.0.0
  • http://paperdollshop.net/wp-content/themes/polo/assets/vendor/magnific-popup/magnific-popup.css?ver=1.0.0
  • http://paperdollshop.net/wp-content/themes/polo/assets/css/likely.css?ver=4.6.5
  • http://paperdollshop.net/wp-content/themes/polo/assets/css/theme-elements.css?ver=4.6.5
  • http://paperdollshop.net/wp-content/themes/polo/style.css?ver=4.6.5
  • http://paperdollshop.net/wp-content/themes/polo/assets/css/color-variations/green-light.css?ver=4.6.5
  • http://paperdollshop.net/wp-content/themes/polo-child/style.css?ver=4.6.5
  • http://paperdollshop.net/wp-content/uploads/custom-css-js/1762.css?v=9608
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/bower/animate-css/animate.min.css?ver=5.0.1
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/prettyphoto/css/prettyPhoto.min.css?ver=5.0.1
  • http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/assets/owl.min.css?ver=5.0.1
File size of all css files combined
1.13MB
CSS minifying
You can save 11.6KB (20% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
44.53KB
Gzip compression
Error! By using Gzip you can save 345B (49% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
19
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://paperdollshop.net/.. /loader.gifExpiry time is not specified
http://paperdollshop.net/.. /ring.svgExpiry time is not specified
http://paperdollshop.net/.. /logo-pictogram.pngExpiry time is not specified
http://paperdollshop.net/.. /retina-logo-pictogram.pngExpiry time is not specified
http://paperdollshop.net/.. /001-PPDL17-Web-683x1024.jpgExpiry time is not specified
http://paperdollshop.net/.. /024-PPDL17-24-Web.jpgExpiry time is not specified
http://paperdollshop.net/.. /082-PPDL17-82-Web.jpgExpiry time is not specified
http://paperdollshop.net/.. /087-PPDL17-87-Web-683x1024.jpgExpiry time is not specified
http://paperdollshop.net/.. /110-PPDL17-110-Web.jpgExpiry time is not specified
http://paperdollshop.net/.. /153-PPDL17-153-Web-683x1024.jpgExpiry time is not specified
http://paperdollshop.net/.. /177-PPDL17-177-Web.jpgExpiry time is not specified
http://paperdollshop.net/.. /192-PPDL17-192-Web.jpgExpiry time is not specified
http://paperdollshop.net/.. /218-PPDL17-214-Web.jpgExpiry time is not specified
http://paperdollshop.net/.. /228-PPDL17-232-Web-683x1024.jpgExpiry time is not specified
http://paperdollshop.net/.. /229-PPDL17-233-Web.jpgExpiry time is not specified
http://paperdollshop.net/.. /241-PPDL17-248-Web.jpgExpiry time is not specified
https://embeds.myshopify.com/api/graphqlExpiry time is not specified
https://widgets.shopifyapps.com/assets/widgets/embed/client.jsExpiry time is not specified

 Speed test – Images

File size of all images combined
15.50MB
Image optimisation
You can save 10.3MB (66% compression) by optimising the images below:

 Website security

IP
192.185.137.200
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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