paperdollshop.net

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : paperdollshop.net/

Character length : 18

Title

Paperdoll - Unique Clothing, Accessories and Gift Boutique in Rockford, MI

Description

Paperdoll Boutique is located in the heart of downtown Rockford Michigan. Featuring a huge variety of unique clothing, accessories, and gifts.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Paperdoll - Unique Clothing, Accessories and Gift Boutique in Rockford, MI
description: Paperdoll Boutique is located in the heart of downtown Rockford Michigan. Featuring a huge variety of unique clothing, accessories, and gifts.
url: http://paperdollshop.net/
site_name: Paperdoll Boutique
image: http://paperdollshop.net/wp-content/uploads/2016/11/logo-pictogram.png
image:width: 800
image:height: 258

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://paperdollshop.net/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Paperdoll - Unique Clothing, Accessories and Gift Boutique in Rockford, MI

Character length : 74

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	4	0	0

Heading structure in the source code

<H4> Est. 1999
<H1> Gift Cards
<H4> Address - Contact - Store Hours:
<H4> Paperdoll Instagram Feed
<H4> Recent Articles

Word cloud

paperdoll9
lookbook8
boutique7
gift5
dec5
days3
get3
card3
unique3
christmas3
winter3
jewelry2
fall2
rockford2
hours2
sale2
spring2
purchase2

Keyword matrix

word	title	descriptions	heading
paperdoll
lookbook
boutique
gift
dec
days

Two Word cloud

gift card2
lookbook fall2
paperdoll boutique2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 26 images on this web page.

Alternate attributes for the following 24 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.30

Flesch Reading Ease

65.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.20

Dale–Chall Readability

7.70

SMOG Index

9.20

Spache Readibility

5.00

Number of letters

2300

Number of words

469

Number of sentences

Average words per sentences

Number of syllables

753

Syllables in words

753

Average syllables in words

1.61

Number of words in first three syllables

100

Percentage of word / syllables

21.32

Words not in Dale-Chall easy-word list

222

Words not in Spache easy-word list

116

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.94 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://paperdollshop.net/.. /style.css?ver=1.3.4

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://paperdollshop.net/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://paperdollshop.net/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.actions.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.carousel.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.kenburn.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.layeranimation.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.migration.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.navigation.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.parallax.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.slideanims.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/js/extensions/revolution.extension.video.min.js?ver=5.3.0.2
http://paperdollshop.net/wp-content/themes/polo/assets/vendor/plugins-compressed.js?ver=4.6.5
http://paperdollshop.net/wp-content/themes/polo/assets/js/theme-functions.js?ver=4.6.5
http://paperdollshop.net/wp-includes/js/comment-reply.min.js?ver=4.6.5
http://paperdollshop.net/wp-includes/js/wp-embed.min.js?ver=4.6.5
http://paperdollshop.net/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/waypoints/waypoints.min.js?ver=5.0.1
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/prettyphoto/js/jquery.prettyPhoto.min.js?ver=5.0.1
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/bower/masonry/dist/masonry.pkgd.min.js?ver=5.0.1
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/owl.carousel.min.js?ver=5.0.1
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/bower/imagesloaded/imagesloaded.pkgd.min.js?ver=4.6.5
http://paperdollshop.net/wp-includes/js/underscore.min.js?ver=1.8.3
http://paperdollshop.net/wp-content/plugins/js_composer/assets/js/dist/vc_grid.min.js?ver=5.0.1

File size of all javascript files combined

1.17MB

Javascript minifying

You can save 2.7KB (28% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://paperdollshop.net/wp-content/plugins/constant-contact-forms/assets/css/style.css?ver=1.2.1
http://paperdollshop.net/wp-content/plugins/polo_extension/assets/css/frontend/frontend.css?ver=4.6.5
http://paperdollshop.net/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.3.0.2
http://paperdollshop.net/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.0.1
http://paperdollshop.net/wp-content/themes/polo/assets/vendor/bootstrap/css/bootstrap.min.css?ver=3.3.6
http://paperdollshop.net/wp-content/themes/polo/assets/vendor/fontawesome/css/font-awesome.min.css?ver=4.4.0
http://paperdollshop.net/wp-content/themes/polo/assets/vendor/animateit/animate.min.css?ver=4.6.5
http://paperdollshop.net/wp-content/themes/polo/assets/vendor/owlcarousel/owl.carousel.css?ver=2.0.0
http://paperdollshop.net/wp-content/themes/polo/assets/vendor/magnific-popup/magnific-popup.css?ver=1.0.0
http://paperdollshop.net/wp-content/themes/polo/assets/css/likely.css?ver=4.6.5
http://paperdollshop.net/wp-content/themes/polo/assets/css/theme-elements.css?ver=4.6.5
http://paperdollshop.net/wp-content/themes/polo/style.css?ver=4.6.5
http://paperdollshop.net/wp-content/themes/polo/assets/css/color-variations/green-light.css?ver=4.6.5
http://paperdollshop.net/wp-content/themes/polo-child/style.css?ver=4.6.5
http://paperdollshop.net/wp-content/uploads/custom-css-js/1762.css?v=9608
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/bower/animate-css/animate.min.css?ver=5.0.1
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/prettyphoto/css/prettyPhoto.min.css?ver=5.0.1
http://paperdollshop.net/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/assets/owl.min.css?ver=5.0.1

File size of all css files combined

1.13MB

CSS minifying

You can save 11.6KB (20% compression) on the analysed URL by minifying the CSS files.

By minifying http://paperdollshop.net/wp-content/themes/polo/style.css?ver=4.8.5 you can save 4.5KB (20% compression rate)
By minifying http://paperdollshop.net/.. /theme-elements.css?ver=4.8.5 you can save 3.7KB (14% compression rate)
By minifying http://paperdollshop.net/.. /style.css?ver=1.3.4 you can save 2KB (73% compression rate)
By minifying http://paperdollshop.net/.. /green-light.css?ver=4.8.5 you can save 388B (25% compression rate)
By minifying http://paperdollshop.net/.. /magnific-popup.css?ver=1.0.0 you can save 344B (16% compression rate)
By minifying http://paperdollshop.net/.. /style.css?ver=4.8.5 you can save 327B (94% compression rate)
By minifying http://paperdollshop.net/.. /owl.carousel.css?ver=2.0.0 you can save 205B (19% compression rate)
By minifying http://paperdollshop.net/.. /1762.css?v=9608 you can save 137B (50% compression rate)
By minifying http://paperdollshop.net/.. /frontend.css?ver=4.8.5 you can save 104B (12% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

44.53KB

Gzip compression

Error! By using Gzip you can save 345B (49% compression) on your site.

By compressing http://paperdollshop.net/.. /ring.svg you can save 345B (49% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://paperdollshop.net/.. /loader.gif	Expiry time is not specified
http://paperdollshop.net/.. /ring.svg	Expiry time is not specified
http://paperdollshop.net/.. /logo-pictogram.png	Expiry time is not specified
http://paperdollshop.net/.. /retina-logo-pictogram.png	Expiry time is not specified
http://paperdollshop.net/.. /001-PPDL17-Web-683x1024.jpg	Expiry time is not specified
http://paperdollshop.net/.. /024-PPDL17-24-Web.jpg	Expiry time is not specified
http://paperdollshop.net/.. /082-PPDL17-82-Web.jpg	Expiry time is not specified
http://paperdollshop.net/.. /087-PPDL17-87-Web-683x1024.jpg	Expiry time is not specified
http://paperdollshop.net/.. /110-PPDL17-110-Web.jpg	Expiry time is not specified
http://paperdollshop.net/.. /153-PPDL17-153-Web-683x1024.jpg	Expiry time is not specified
http://paperdollshop.net/.. /177-PPDL17-177-Web.jpg	Expiry time is not specified
http://paperdollshop.net/.. /192-PPDL17-192-Web.jpg	Expiry time is not specified
http://paperdollshop.net/.. /218-PPDL17-214-Web.jpg	Expiry time is not specified
http://paperdollshop.net/.. /228-PPDL17-232-Web-683x1024.jpg	Expiry time is not specified
http://paperdollshop.net/.. /229-PPDL17-233-Web.jpg	Expiry time is not specified
http://paperdollshop.net/.. /241-PPDL17-248-Web.jpg	Expiry time is not specified
https://embeds.myshopify.com/api/graphql	Expiry time is not specified
https://widgets.shopifyapps.com/assets/widgets/embed/client.js	Expiry time is not specified

Speed test – Images

File size of all images combined

15.50MB

Image optimisation

You can save 10.3MB (66% compression) by optimising the images below:

By lossless compressing the http://paperdollshop.net/.. /241-PPDL17-248-Web.jpg you can save 2.5MB (98%) data.
By lossless compressing the http://paperdollshop.net/.. /177-PPDL17-177-Web.jpg you can save 1.3MB (58%) data.
By lossless compressing the http://paperdollshop.net/.. /192-PPDL17-192-Web.jpg you can save 1.1MB (61%) data.
By lossless compressing the http://paperdollshop.net/.. /024-PPDL17-24-Web.jpg you can save 1.1MB (63%) data.
By lossless compressing the http://paperdollshop.net/.. /110-PPDL17-110-Web.jpg you can save 1.1MB (61%) data.
By lossless compressing the http://paperdollshop.net/.. /082-PPDL17-82-Web.jpg you can save 1.1MB (62%) data.
By lossless compressing the http://paperdollshop.net/.. /218-PPDL17-214-Web.jpg you can save 998KB (61%) data.
By lossless compressing the http://paperdollshop.net/.. /229-PPDL17-233-Web.jpg you can save 957KB (64%) data.
By lossless compressing the http://paperdollshop.net/.. /001-PPDL17-Web-683x1024.jpg you can save 65.9KB (40%) data.
By lossless compressing the http://paperdollshop.net/.. /087-PPDL17-87-Web-683x1024.jpg you can save 64.5KB (35%) data.
By lossless compressing the http://paperdollshop.net/.. /153-PPDL17-153-Web-683x1024.jpg you can save 56.5KB (34%) data.
By lossless compressing the http://paperdollshop.net/.. /228-PPDL17-232-Web-683x1024.jpg you can save 50.4KB (33%) data.
By lossless compressing the http://paperdollshop.net/.. /retina-logo-pictogram.png you can save 20.2KB (78%) data.

Links

We found a total of 25 different links.
Internal links: 19
External links: 6

External links:

Link text (anchor)	Link strength
https://www.facebook.com/ThePaperdollBoutique
https://twitter.com/shoppaperdoll
https://www.instagram.com/paperdollshop
https://plus.google.com/+PaperDollRockford
Shop
Purchase Gift Card

Internal links:

Link text (anchor)	Link strength
http://paperdollshop.net
Lookbooks
Winter 2016 Lookbook
Fall 2016 Lookbook
Spring 2016 Lookbook
Winter 2015 Lookbook
Spring 2015 Lookbook
Fall 2015 Lookbook
Winter 2014 Lookbook
About Paperdoll Boutique
Sales & Info
Contact
VIEW LATEST LOOKBOOK
Paperdoll 12 Days of Christmas: Take 25% Off Your Entire Purchase
Paperdoll 12 Days of Christmas Sale: 30% Off All Purses
Paperdoll Boutique 12 Days of Christmas Sale: 30% Off Stocking Stuffers
Paperdoll Boutique – Buy One Get One Free Jewelry
Get a $10 Gift Card for Every $50 You Spend – Day8
http://paperdollshop.net/#

Website security

192.185.137.200

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of paperdollshop.net

Paperdoll - Unique Clothing, Accessories and Gift Boutique in ...